Your website is the best and most effective form of advertising you can have - it imposes no limitations on the space you have available for presentation, and a modest outlay on maintenance will make certain that the information it contains is always up to date.

So why do we say that search engine optimisation is so important ?

- because creating a clear, concise and accurate website is only half the challenge - the other half is making your website visible to prospective customers.

The first step is to help customers to bypass Internet search engines altogether, by printing your domain name on everything which customers might see - business cards and stationery, advertising brochures, vehicles and business premises. This is why your domain name should be easy to remember and spell - people will not always be able to write it down when they see it.

Search engine optimisation is all about visibility, especially to customers further afield, who may not have seen your domain name. While we cannot describe in detail the ways in which high positions in search engine listings can be achieved, the selection and placement of meta tags, key words, key phrases and internal links in the coding of the website is crucial, followed by submission to the main search engines and directories, including Google, AOL and Altavista.

Our expertise in coding, together with submission to the main services is included in the cost of designing and hosting your website, while a strategy for search engine optimisation using the pay submission engines and directories can be devised and quoted if required.

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